An educational project that goes further
The client
La Salle is an educational institution with more than 300 years of history and presence in more than 80 countries on five continents. It has more than 1,000 schools, educational centres and pedagogical projects and the involvement of more than 70,000 educators and collaborators. In Catalonia alone, it owns 25 educational centres and gives work to more than 1,500 teachers
We've worked with La Salle Gràcia since the publication of its website in 2016 upgrading and supporting the website.
Services provided
- Technical Architecture
- Graphic design (UI)
- User Experience design (UX)
- Web Development
- Programming
- Beta-testing
La Salle en xifres
300
Anys de tradició educativa
80
Països
25
Centres a Catalunya
75
Universitats
985
Centres al món
1014174
Alumnes
A school deeply rooted to its neighborhood
With strong ties to its neighborhood, La Salle Gràcia is an atypical case within La Salle.
It is a semi-public (concerted) school in a Barcelona's area where the supply of free public education is wide and it is generally seen as the best option. It is also a religious school in a neighborhood where families value more a non-religious education.
On the other hand, until 2010, the school only taught secondary education and training cycles (Ciclos formativos), so attract new families to create the lines of infant and primary education became the priority of the center.
Des de la seva planificació inicial, el web de La Salle Gràcia ha estat orientada a la captació de nous alumnes i als unificar els canals de comunicació amb les famílies.
The best option
La Salle Gràcia website is the central point of a communication strategy that presents a well-established school, close to families, agile and active and with strong ties to its neighborhood. Its tradition of more than 125 years since it was established in Gràcia offers confidence and security.
Enrollment. The adquisition of families begins directly on the website, where complete, detailed and visually appealing information of each of the educational stages is offered. This information is complemented with the differential value of La Salle's educational innovation projects (ULISSES, FAIG, HARA) and with the center's own educational projects (music, robotics, subjects in English). When a family asks for a meeting, it already has almost all the basic information to make a decision, which facilitates the increase of registrations.
Loyalty. The website is also a loyalty tool for families who have already chosen La Salle Gràcia. Activities, latest news or the montly agenda are always updated and easily accessible. The website, in this way, has become the main means of communication on the activities of students and it is privileged showcase of the dynamism of the school. La Salle Gràcia is an active and constantly moving school with an agenda filled with multiple proposals and events.
Augment de matriculacions
Amb un trànsit que ronda els 100.000 usuaris anuals, el web ha contribuït significativament a l'augment de matriculacions des de la seva publicació en el curs 2016-2017.
Partint d'una situació en què les classes d'educació infantil es trobaven amb un 50% -70% de places ocupades, s'ha arribat a una ocupació total en el curs 2018-2019 i fins i tot a la creació de llistes d'espera. Educació primària està completa i s'ha duplicat la línia d'educació secundària.
Looking ahead
ResultsWhat at first sight seemed like a simple school website became a complex project with multiple challenges to overcome during the planning and development stages. We are thrilled to have accomplished the goals and that the results exceeded expectations.
At Fluido Digital we are excited to continue being part of the extended La Salle Gràcia family and to help shape the communication La Salle as a brand.